Informations du cours

To be first on the results displayed by search engines… This is a goal that many companies covet.

Indeed, with a good visibility of your website on search engines, you will promote its success. As this visibility depends on its position in the SERP, it is essential to implement optimization means that will allow you to maintain and improve this positioning of your website.

That’s why it’s best to know the words most searched forby Internet users, in order to insert these right words in strategic places in the content.

Choosing the most relevant keywords for your editorial content can be done through the use of tools—online tools that are created for this purpose. Some are free, and some are not. You have a wide choice of tools that generate SEO keywords. It’s up to you to select the tool that you think best meets your needs. To do this, you need to know the possibilities and specific features of each tool.

In this course, discover 4 SEO tools that will help you achieve these goals easily: Google Trends, Google Search Console, Google Ads, and Ubersuggest.

To explore them, we will discuss in this course how they work and how useful they are.

Indeed, Google Trends is a surprising tool that allows you to know how often a term has been typed on Google. It offers 4 search filters to narrow down your results. Through this course, you will discover different ways to enjoy it.

This course also introduces you to the benefits of using Google Search Console. Because of its usefulness, this second tool can’t be separated from SEO. You will see that this tool allows you to collect 2 key elements and 4 statistics.

In addition, you will learn about the meaning and how Google Ads works, as well as the advantages of the Ubersuggest tool. The latter is actually one of the most popular keyword generators on the web.

To make it easier for you, tutorials on how to use Google Search Console, Ubersuggest in SEO, and Google Ads have been added.

Take full advantage of this course so that you are able to handle at least 4 tools, which allow you to think effectively about keywords for your web writings.