Informations du cours

The web and commerce are currently going very well together. And this has been the case since the emergence of digital marketing. At the same time, many techniques are emerging to polish strategies and approaches via the Internet. All this with the aim of reaching a large number of audiences, including users on social networks, blogs, and platforms of all kinds.

In this perspective, web marketing relies on many approaches in order to create the maximum amount of traffic, but of high quality.

In this regard, attracting the attention of users and at the same time encouraging them to take action, moderation stands out from the crowd and improves day by day.

Indeed, moderation in the world of the web groups together actions made from the reactions of Internet users on a content disseminated.

These actions should be motivated by the intention to generate more traffic and leads. And this for more visibility and reputation.

The moderation process covered in this training concerns the content of pages on social media or blogs or a website.

The latter consists of hiring people who place themselves among the users in order to live the experience, but also to arouse the interest of Internet users.

The moderator’s main mission is to work on the visibility of a page, a blog, or a website.

To do this, they invest in the feedback of value-added actions and information, and interact with users in order to increase the level of their engagement.

Thus, the moderator retains them with strategies.

Indeed, in order to be able to proceed with all this method, the moderator implements moderation techniques.

These techniques are mainly based on the activities of users in general and are based on trends on the Internet.

In principle, moderation is a crucial step in the development of traffic, especially on social networks and blogs.

Moderation actions are mainly related to comments. Each moderator uses regulatory means to ensure that the discussions are nourished and last.

Moreover, the work of moderator occupies an important place in the good functioning of each social network as well as these interactive platforms.

This is in order to clean up their database and free up more free space on an ad hoc basis.

Large structures cannot do without moderation services. This is because the more users increase in number, the more important the work of the moderators becomes.

In short, as a web specialist (blog, social networks, forums), the web moderator ensures that digital relationships are harmonized.

In this regard, they monitor the content of the websites and the activities of Internet users in order to guarantee compliance with the rules set up by the website owner. They are the ‘guardian’ of the Internet temple.

This course will give you the basics of moderation to help you succeed in your missions.