Informations du cours

Digital marketing sees the emergence of several techniques and tools working in sales promotion today. One of the techniques that has always been popular is advertising. But what additional performance does it have when it is digital?

Naturally, with the advent of new technologies, advertising takes many forms. Due to its digital format, it reaches a large audience and becomes essential during a visit to the web.

Visits to each web page are filled with advertisements. The latter follow an optimized path to appear at the right moments.

Have you ever searched a particular website? Of course, the answer is yes! In fact, it’s a fairly common experience in these times of digital innovation.

And when you surf the Internet, you might notice, your visit is constantly accompanied, randomly or upon request, by one or more advertisements of all kinds. Isn’t it? Ask yourself the right questions now: what do you think of these ads? Before answering them, put yourself on the side of the advertisers and adopt their point of view.

Aren’t they seductive? Have you ever been tempted to act upon seeing such an attractive offer on the web? What were your reactions?

These questions can frame the various actions that these ads nurture with their designers. This concerns you when you want to get into this type of marketing.

Indeed, a lot of processes can be carried out at the advertising level so that they convey and transmit the desired messages.

For marketers who work in the digital world, knowing themselves in terms of user networks and platforms of all kinds is an impressive strength.

These platforms promote the use of images and consequently ads.

So, how do others do it? This is the question that must be asked and to which we must provide some answers.

In digital processing, advertisements can be treated in myriad ways. The processing is dictated by the needs and the products or services to be promoted. Depending on your preferences, they have become fully customizable.

To do this, several tools are available online or for download. The instructions for use remain within the reach of any intellectual capacity of all levels.

Indeed, digital ads are based on visuals. As a result, their handling requires a mastery of visual tricks. These can be still or animated images, or short videos.

Digital advertising is currently one of the pillars of digital marketing. To be better against the competition, you have to master it and have a good strategy.

This course is for designing a better digital advertising campaign. It will guide you through the production of advertisements and their distribution on websites and social media.

By the end of this course, you will ‘handle digital advertising to perfection’.