Informations du cours

Marketing comes in a variety of forms. And with the enthusiasm of a large number of users for social networks, several professions are emerging. They are based on the functionalities of the networks. Among recent marketing strategies, calling on an influencer stands out. Hence, influencer marketing.

But what exactly is an influencer? Or what is influencer marketing? What does it involve? Maybe you’re asking yourself these questions.

Indeed, an influencer identifies themselves as a third party who, through their techniques and the quality of their content posted on their social media pages, has succeeded in building a large and active community. The influencer must therefore have a significant number of followers before claiming to be one.

Getting followers from a targeted community should be an influencer’s main goal. At the same time, as soon as they have the influencer status, they can take on several roles in their social media practices.

As we know, social media are becoming a major field of commerce. The economic issues associated with and arising from it are multiple and of all kinds.

Not leveraging this would be a huge mistake and will lead you to miss out on a lot of opportunities.

In particular, this is where influencer marketing comes in, because any structure that wants to work on its visibility on the market can get help from an influencer.

In this regard, the influencer becomes an ambassador for either a brand or a specific company.

This process can extend to online commercial transactions.

So, alongside telephone prospecting and canvassing of all kinds, influencer marketing has swelled the ranks of leading marketing techniques in the digital age.

The influence that an influencer can have on social media is not only beneficial for visibility on a large number of users, but it also leads to the development of sales. And this translates into high conversion rates and therefore tangible results. That’s why it’s so successful due to its real-time impact.

Using influencer marketing is like trusting the social media giants.

The latter are professionals in terms of approaches. They know how to adopt winning behaviours in order to generate traffic, to engage people to adhere to the values of the brands they represent.

Thus, it is a question of putting the success of the business in the hands of influencers with highly qualified skills.

Because in principle, this form of marketing practice means engaging users to follow the practices of influencers and identify with them.

Basically, influencer marketing is currently an essential lever to promote your business with the rise of social media.

This course will introduce you to what influencer marketing is by having you leverage and explore social media environment and the mechanism of this type of marketing.