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First launched in 2010 and bought by Facebook in 2012, Instagram is a must-have social media for any internet user. The 5th most used social media in the world, Instagram has more than 1.39 billion active users in 2022. 70% of them are under 34 years old. 90% of users follow at least one brand.  

All this to tell you that more and more businesses are active on Instagram. What’s so special about it? A photo and video sharing service. It’s a pleasure for users to de-stress. Scroll and scroll to discover the most beautiful photos and videos of our friends, celebrities and favourite brands. The platform has come a long way since then.

If you haven’t signed up yet, it’s not too late to start. If you already have one, but aren’t sure how to go about it, you’ve come to the right place. Follow all our tips in this course, and you’ll make a name for yourself on Instagram. If you have any kind of business, you will see your turnover increase.

In it, we’ll talk about setting up the profile, writing the bio and the posts, and choosing the profile picture. All this should only take you three hours to assimilate everything. You’ll find no less than 15 tips. However, you don’t have to finish it in record time. Take as much time as you need to finish it. You can access the training platform from your smartphone, tablet, or computer.

At the end of this training, you will have to take a quiz to see if you have retained everything. Also, feel free to interact with other students and instructors in the discussion forum.

Langue du cours: EN
Phrase d'accroche: Master the ABCs of Instagram and make it profitable for your business.
Prérequis du cours: Have an Instagram account or plan to create one; Good knowledge of the English language; Have an interest in social media
Ce que tu apprendras: Put into practice our recommendations to set up your Instagram profile; Write an eye-catching Instagram bio; Choose the perfect profile picture for your Instagram account; Be able to create eye-catching content on Instagram
Destinataires du cours:
  • Students and recent graduates in communication and marketing who want to further deepen their knowledge of digital marketing
  • Employees and managers aware of the importance of social media in the life of a company
  • Jobseekers who want to learn about digital marketing, especially Instagram
  • Business leaders in search of reputation on Instagram
  • Any Instagram user who wants to create an effective profile and have more followers
Programme:
  • Eight Tips for Setting Up Your Instagram Profile
    • Convert your account into a business profile
    • Harmonize your content
    • Use hashtags wisely
    • Don’t overlook any comments
    • Diversify your posts
    • Add other contact options
    • Set up your Instagram shop
    • Earn the Verified badge
  • Recipes for a perfect bio
    • Clearly define your activity
    • Uses custom hashtags
    • Mention your collaborators
    • Don’t forget calls-to-action
    • Include an external link
    • Use the ‘Link in Bio’
  • How to choose your Instagram profile picture?
    • The Brand Logo
    • Personal photo
Profil du formateur: This course has been developed by a team of digital marketing experts
Description du cours: Illustrations and tutorial videos; Documentation and useful links; FORUM for Sharing
Course Duration: 160
Skill Level: Beginner