Informations du cours

Facebook is one of the most important existing social media. Founded by Mark Zuckerberg and his classmates in 2004, Facebook is a social media that allows its users to post images, videos, files, and documents, exchange messages, join and create groups, and use a variety of apps on a variety of devices.   

In this course, everything related to Facebook on both professional and personal level will be addressed. Basically, with its billions of users, Facebook is a social media designed to connect people to each other through posts. All you have to do is create your personal profile to be able to share and consult information, news or audiovisual content. The idea is to establish a relationship with your loved ones (friends, family, etc.). But with the evolution of technology, why not use it to promote your company? After creating your profile, you will have the opportunity to create a Facebook page to present and highlight your company and its activities.

In this course, you will find the definition of a Facebook page and tools to promote your company’s products and services. Generally, Facebook is useful for your company to: build a community around your activity, communicate about an event (product launch, service, etc.), improve your company’s e-reputation, post and share images and files to give an active image of your company, offer additional visibility on the web at a lower cost. 

Even though this social media has several advantages, you will have to take into account the disadvantages that it can generate in your professional life as well as in your personal life. No matter how you feel about this social media, one thing is true: it’s almost impossible to escape its influence.

For businesses, while it’s true that Facebook can be an effective way to help improve their brand image, it’s also known to be a source of many dangers, such as the risk of destroying the company’s reputation, leaking sensitive and confidential company data… And on a personal level, who would ever think of not using Facebook today? Not many people, obviously. And yet its benefits are outweighed by the damage it causes, such as: invasion of privacy, addiction, identity theft, coexistence with disrespect… 

This course is divided into three main parts. In the first part, you will have a clear idea of the advantages that Facebook brings in professional life as well as in personal life. In the second part, its disadvantages. In the third part, useful documents will be offered to you to deepen your knowledge, and at the end, you will have to take an assessment.