Informations du cours

Today, we often hear about visual communication, and no doubt you have already heard about the importance of visuals on social media.

It is important to leverage images on social media (profile pictures, backgrounds, banners, etc.) to take care of your image on social media and make your account more interesting and attractive.

The course gives you some techniques to personalize the images on your account.

First, it will teach you about the different types of visuals you should use.
Generally, in terms of Social Media Marketing, we are used to the ordinary form of displaying visuals, that is, the square and small profile picture, the cover photo or banner usually rectangular (panoramic type), and the background photo that is displayed in the background when someone looks at your profile.

Next, you’ll learn about the techniques for choosing your images.

For the profile picture, if you use a business account, you have to put a logo as your profile picture. If it’s your personal account, it’s better to use a real photo of yourself. Then, you can put effects according to your choice.

For the banner or cover photo of either your professional account or your personal account, it is recommended to customize it. If it’s for your personal account, you can use visuals of your choice. On the other hand, if it’s for your professional account, it’s better to use an existing visual on the home page of your website. You can personalize it by adding a sentence encouraging people to call on you (your business).

And for the background photo, which is customizable on some social media. The best thing to do is to choose a sober image. Simpler photos are usually fine.
You will also learn about the appropriate size of visuals for each social media (Facebook, LinkedIn, X).

The course will teach you how to create an avatar in case you are one of the people who are reluctant to post a real photo of yourself. It offers you websites so that you can invent yours.

And at the end of the course, you’ll receive five tips on how to make the most of visuals, such as how to choose captivating photos for your networks? How to resize your visuals according to social media? How to use animated content to bring your social media to life? ...