Welcome to this course dedicated to the world of influencers. If you’re used to hanging out on social networks and YouTube, you’ve often had the opportunity to come across posts from national and foreign influencers. Nowadays, there are so many that you end up wondering who this person is. It happens that in their videos, they talk about a particular product, wear clothes from a certain brand, use products of a certain brand.
This practice is called influencer marketing. More explicitly, it is a strategy that uses the power of influence of an opinion leader to promote a brand. For example, let’s imagine the opening of a new restaurant offering Japanese dishes. The marketing manager decided to contact a celebrity in the city, who had more than 500,000 followers on Facebook. She goes there, orders, starts a live video and starts bragging about the kitchen. She ends the video by inviting her followers to attend, as she is very satisfied. And indeed, people are rushing to it.
These people have such power of influence that they can change the public opinion of a brand. Influencers make a lot of money by creating engaging content. Of course, this doesn’t always work 100% and there are still some parameters to consider.
This fascinating and fruitful field of marketing will be the subject of a whole course where we will address the following topics:
To further expand your knowledge in marketing and many other areas, we invite you to have a look at our extensive training catalogue.
This practice is called influencer marketing. More explicitly, it is a strategy that uses the power of influence of an opinion leader to promote a brand. For example, let’s imagine the opening of a new restaurant offering Japanese dishes. The marketing manager decided to contact a celebrity in the city, who had more than 500,000 followers on Facebook. She goes there, orders, starts a live video and starts bragging about the kitchen. She ends the video by inviting her followers to attend, as she is very satisfied. And indeed, people are rushing to it.
These people have such power of influence that they can change the public opinion of a brand. Influencers make a lot of money by creating engaging content. Of course, this doesn’t always work 100% and there are still some parameters to consider.
This fascinating and fruitful field of marketing will be the subject of a whole course where we will address the following topics:
- Influencer marketing operations
- The different levers of influencer marketing
- A meeting with an influencer
- Influencer Marketing Agencies
- Influencer platforms
- The discovery of influencers in various topics
- The influencers of tomorrow
To further expand your knowledge in marketing and many other areas, we invite you to have a look at our extensive training catalogue.
Langue du cours: EN
Phrase d'accroche: Dive into the world of influencers and learn how to make your mark.
Prérequis du cours: Proficiency in English;Basic knowledge of marketing;Be familiar with social media
Ce que tu apprendras: Understand how influencer marketing works;Use techniques to find influencers;Boost a company’s sales through influencer marketing;Know when to decide to call on an influencer;Know how to choose the right influencers for a product;Boost an influencer’s reputation
Destinataires du cours:
- New graduates or beginners who want to get into the influencer business
- Digital Communication Managers
- Entrepreneur in the field of digital marketing
- Executives who want to expand their knowledge
Programme:
- Examples of influencer marketing campaigns
- The different levers of influencer marketing
- Meet an influencer: Jen of Thrifty Nomads
- Influencer Marketing Agencies
- Influencer platforms
- Discover influencers in different fields
- Who will be the influencers of tomorrow?
Profil du formateur: This course has been designed and developed with the participation of several marketing experts.
Description du cours: Illustrations and explanatory videos;Documentation and useful links;FORUM for sharing
Course Duration: 90
Skill Level: Beginner