Course info

Now part of the parent company Meta along with Instagram, WhatsApp and Oculus VR, Facebook has 2.91 billion users in February 2022. On average, users spend 34 minutes a day on it. Despite the prejudices, Facebook’s current audience is quite mature. 36% of them are over 35 years old.

Looking at these statistics and with the evolution of Facebook’s algorithm, it is increasingly difficult to stand out from the crowd and gain visibility. For example, take a look at Real Madrid’s Facebook page, which has over 112 million followers. You’ll find that the number of reactions, comments, and shares varies greatly from post to post, rarely getting more than 100,000 reactions.

Of course, popularity has its say, but it is possible to play in favour of Facebook’s algorithm to gain engagement and appear more often on the feed. In this course, you will discover many tips and tricks for doing well on Facebook. We’ll talk about the copywriting format, illustrations, emojis, hashtags, content, animations, strategy, and much more. You’ll also find out the best times to post.

This course will be of great help to you, whether you are an average user looking for popularity, an owner or manager of a business page, a marketer, an entrepreneur, a student, or a jobseeker. Imagine that 160 million companies are on Facebook. This latter is used by 96% of B2C marketers and 91% of B2B marketers. Who knows, maybe you’ll join their ranks.

The advantage with this training is the possibility for you to follow and review it anywhere and anytime, whether from your smartphone, tablet, or computer. Take the plunge and entrust us with your learning!