Course info

At a time when technological advances are reaching their peak, the web is granting itself the privilege of being a leader. Indeed, platforms of all kinds, and especially social media, have become fertile grounds for commercial content.

As a result, writing content for these communication media is considered a task in its own right.

In particular, among these media, social networks have gained reputation in recent years. The latter are at the top of the list in terms of use.

They have established themselves in content and form, and conquer users of all ages and categories.

To say that in order to be successful on social media, you will have to build a quality content strategy. This implies a rigorous mobilization of effective techniques and the respect of meticulous rules.

Thus, it will be necessary to set up a cutting-edge editorial line and captivating and relevant content. Mastering social media requires specific skills and insight. And this in relation to the diverse characteristics of each social network.

Facebook doesn’t necessarily have the same feature traits as Instagram or LinkedIn. Thus, it is necessary to be aware of these differences in order to identify the appropriate content for each one.

When brought into line with the content, these differences determine the impact that social networks generate on their users.

Ultimately, the most important task is to focus on the content to be posted on these social media.

In particular, this work is aligned with 2 crucial steps.

First, the texts and visuals that accompany them must be unifying to promote a brand. They must also encourage action and make the clicks that have been delivered to them loyal. Secondly, it is necessary to define an editorial calendar in advance. This guides the publication of content according to the specificities of each social media.

These specificities include defining the appropriate periods before putting the content online.

This course details the focus points that guarantee the success of writing a post. Above all, everyone must win on social media.

Learn in each page of this course the techniques you can apply to the contents. Pay attention to the specificities of each social media and the mechanism of an editorial line. To this end, you will have acquired a meticulous strategy for your posts.