SMO, SEO, SEA… Well-known terms when it comes to SEO on the internet. Each of them has different characteristics, but what interests us in this course is SEO, also known as ‘natural referencing’.
SEO stands for Search Engine Optimization.
As such, it encompasses methods and techniques to improve your website’s position in the SERP (Search Engine Result Page).
The objective is to produce content that is visible and has high added value for your website visitors, especially for your targets.
So, without SEO, the chances of your website being visible on the web remain slim.
Indeed, writing a good text may not always be enough to succeed on the internet. This content must meet the search engine’s criteria.
Also, the traits must correspond to the queries of internet users and their search needs.
Fortunately, website optimization can be learned. Many techniques are flooding the web to do this.
Except that more vigilance would be needed to use the right methods to guarantee quality results.
Hence, this course, which focuses more specifically on on-page SEO and the techniques to go about it.
The term ‘on-page SEO’ applies to the content and all the information taken into account by Google’s algorithm when referencing your website.
The question therefore arises: how can these methods be implemented to meet these criteria and achieve the objectives?
Without looking far, you can find the answers to this question in this course.
As we are going to look at web content SEO, you need to know some on-page optimization practices.
As you go through each page of this course, you’ll find the different types of tags and their importance. You will learn how to structure content, as well as best practices for producing SEO content.
As you progress through this course, you will be able to see the mistakes to avoid, including duplicate content.
You will therefore be led to understand and master the various aspects of on-page optimization.
That’s why, at the end of the training, you’ll become more familiar with the fundamentals of SEO.
By going to the https://admin.skiillz.com/item/seo-on-site-2/ page, you will discover the other courses on our platform related to on-site SEO. You’ll acquire a lot of skills by having a quick look at them.
SEO stands for Search Engine Optimization.
As such, it encompasses methods and techniques to improve your website’s position in the SERP (Search Engine Result Page).
The objective is to produce content that is visible and has high added value for your website visitors, especially for your targets.
So, without SEO, the chances of your website being visible on the web remain slim.
Indeed, writing a good text may not always be enough to succeed on the internet. This content must meet the search engine’s criteria.
Also, the traits must correspond to the queries of internet users and their search needs.
Fortunately, website optimization can be learned. Many techniques are flooding the web to do this.
Except that more vigilance would be needed to use the right methods to guarantee quality results.
Hence, this course, which focuses more specifically on on-page SEO and the techniques to go about it.
The term ‘on-page SEO’ applies to the content and all the information taken into account by Google’s algorithm when referencing your website.
The question therefore arises: how can these methods be implemented to meet these criteria and achieve the objectives?
Without looking far, you can find the answers to this question in this course.
As we are going to look at web content SEO, you need to know some on-page optimization practices.
As you go through each page of this course, you’ll find the different types of tags and their importance. You will learn how to structure content, as well as best practices for producing SEO content.
As you progress through this course, you will be able to see the mistakes to avoid, including duplicate content.
You will therefore be led to understand and master the various aspects of on-page optimization.
That’s why, at the end of the training, you’ll become more familiar with the fundamentals of SEO.
By going to the https://admin.skiillz.com/item/seo-on-site-2/ page, you will discover the other courses on our platform related to on-site SEO. You’ll acquire a lot of skills by having a quick look at them.
Langue du cours: EN
Phrase d'accroche: Optimize your website’s SEO by linking it to content.
Prérequis du cours: Familiarity with the web environment and IT tools
Ce que tu apprendras: Optimizations for the various tags;Optimizations for the content itself;Image optimization
Destinataires du cours:
- Entry-level and experienced SEO professionals and website builder
- New graduates or beginners who aspire to be an SEO professional
- Entrepreneur in the field of the web
- Executives who want to expand their knowledge
Programme:
- The Title Tag
- The URL
- The Meta Description tag
- The H1 Tag
- Hn tagging and formatting
- Content
- Keyword recurrence
- The lexical field
- The length of the content
- Duplicate content
- Image optimization
- Internal links
Profil du formateur: This training is the result of the confrontation of knowledge from several SEO experts. They combine reference theories and know-how.
Description du cours: Illustrations and explanatory videos;Documentation and useful links;FORUM for sharing
Version: 01-13/12/2023-1920
Course Duration: 120
Skill Level: Beginner