The world of digital marketing is expanding from day to day and is constantly reinventing content strategies. If at the beginning the text prevailed over the rest, now, it is rather the dynamic media that flood the web. Among these media, we specify images and visuals. On the surface, the objective of content on the web and social media remains to capture the attention of readers or visitors. Indeed, this objective can go as far as encouraging visitors to take actions. This process enables a form of virtual interaction. And it is this interaction, if it eventually lasts over time, that contributes to visibility.
To achieve this, a number of actions and changes must be made in terms of visibility strategies.
In this regard, several techniques and tools are available on the internet. In this training, we will encourage you to optimize your handling of still images.
Indeed, if you are in the field of content marketing, text alone will no longer be enough to gain visibility. So, you should consider broadening your skill horizons.
In doing so, how about learning how the design mechanism of still images works. In particular, these images enhance, complement or illustrate the meaning of the texts.
As a special virtue, still images are known as vectors of emotions. Therefore, with them, it is easier to convey messages and arouse curiosity or sensitivity in readers and visitors.
Given these benefits that your pages or blog could very well enjoy, you should be an author rather than a borrower.
It is with this in mind that we have placed you at the centre of our attention. Indeed, the content of this course invites you to proceed with the design of still images and to identify the types that capture attention on the web. Having a good visual content strategy is essential in promoting an online business. Associating a message with an image will then have more impact for users. Each page of this course shows you all the key and important elements to achieve better visual content. It will also provide you the tools to create images.
At the end of this course, you will be able to ‘Design and play with images that grab attention on the web and social media’, hence the title of this course.
To achieve this, a number of actions and changes must be made in terms of visibility strategies.
In this regard, several techniques and tools are available on the internet. In this training, we will encourage you to optimize your handling of still images.
Indeed, if you are in the field of content marketing, text alone will no longer be enough to gain visibility. So, you should consider broadening your skill horizons.
In doing so, how about learning how the design mechanism of still images works. In particular, these images enhance, complement or illustrate the meaning of the texts.
As a special virtue, still images are known as vectors of emotions. Therefore, with them, it is easier to convey messages and arouse curiosity or sensitivity in readers and visitors.
Given these benefits that your pages or blog could very well enjoy, you should be an author rather than a borrower.
It is with this in mind that we have placed you at the centre of our attention. Indeed, the content of this course invites you to proceed with the design of still images and to identify the types that capture attention on the web. Having a good visual content strategy is essential in promoting an online business. Associating a message with an image will then have more impact for users. Each page of this course shows you all the key and important elements to achieve better visual content. It will also provide you the tools to create images.
At the end of this course, you will be able to ‘Design and play with images that grab attention on the web and social media’, hence the title of this course.
Langue du cours: EN
Phrase d'accroche: Master visual content to better attract social media users.
Prérequis du cours: Perfect command of the English language;Basic knowledge of social media.
Ce que tu apprendras: Consider the importance of visual aids;Master the use of image creation tools;Use the tools for capturing and adjusting images;Follow and apply the steps to set up a visual content creation strategy
Destinataires du cours:
- Fresh and experienced designer of visual content for web and social media
- New graduates or beginners who want to enter the web business
- Visual content creators in search of permanent optimization of their works
- Entrepreneur in the field of digital marketing
- Executives who want to expand their knowledge
Programme: Visual aids for social media
- The Importance of Images
- Visual: Illustrative images
- Visual: Videos
- Visual: Infographic
- Visual: Quotes
- Visual: Memes
- Visual: Personal photos
- Visual: Professional photos that reflect your brand
- Why call on a professional?
- Choose the right format and dimensions
- Be loyal to yourself and your brand identity
- Keep the same theme
- Choose images over text
- Remember the rule of thirds
- The Different Types of Visuals You’ll Need
- Techniques for choosing visuals
- The ideal size of your images
- Bypass personal profile picture to stay incognito
- Canva
- PicMonkey
- BeFunky
- Snappa
- VistaCreate (ex-Crello)
- Stencil
- Spark Post
- Pablo
- Social Media Image
- PowerPoint
- Skitch: Screenshot and Annotation
- CloudApp: Quick & Easy GIF Screenshots
- Easel.ly: drag-and-drop infographic creation
- Placeit: Website or App Integration in Good Photos
- Social Image Resizer: Ideal image size for each social channel
- Page2Images: Full screen website capture
- Photovisi: collage maker
- Over: Text on photos
- Choosing captivating photos for your social media
- Resize your visuals according to social media
- Screenshots and infographics for your social media
- Use animated content to bring your social media to life
- Use templates to create original visuals
- Know the real benefits
- Understand the basics of creating visuals
- Set up a visual content strategy
- Conclusion
- Importance of the visual
Profil du formateur: This course is developed by several experienced professionals in visual content strategy.
Description du cours: Illustrations and explanatory videos;Documentation and useful links;FORUM for sharing
Course Duration: 570
Skill Level: Beginner