Today, celebrity marketing, also known as celebrity endorsement, is integrated into a company’s communication or public relationship plan by relying on the influence of celebrities (actors, singers, athletes, chefs, journalists, etc.).
With the endorsement strategy, celebrity marketing boosts your sales. Celebrities bring reputation to your products, services, or brands by endorsing them. Through this collaboration, your company increases its presence on the media.
Celebrity marketing is about reaching your potential target audience. It allows you to transfer the values of a celebrity to your name and increase your sales by generating pleasure-generating behaviour.
These celebrities symbolize success and audacity, they allow you to stand out in the same way that they know how to capture attention and enable you to benefit from behaviours that are based largely on a phenomenon of empathy and identification.
To make your communication campaign a success with celebrity marketing, you have to take into account the management of certain things: looking for the affinity of the celebrity with the product, analysing the attractiveness and credibility of the personality with the target audience.
To benefit from the popularity of celebrities, brands can now work with them in different ways depending on their values, targets, and the message they want to convey.
Based on these parameters, several options are available to them. Examples are given in the course.
You will discover in the course the most famous influencers of the old eras such as Queens Charlotte and Victoria, Alice Sapricht as the face of Jex Four, Johny Hallyday and Optic 2000, Adidas and Kanye West as well as videos that represent the experience of celebrities in the world of celebrity marketing.
Some mistakes to avoid such as those of Kate Moss and H&M, Cantona and Neftelcom, LCL online banking and Gad Elmaleh.
With the endorsement strategy, celebrity marketing boosts your sales. Celebrities bring reputation to your products, services, or brands by endorsing them. Through this collaboration, your company increases its presence on the media.
Celebrity marketing is about reaching your potential target audience. It allows you to transfer the values of a celebrity to your name and increase your sales by generating pleasure-generating behaviour.
These celebrities symbolize success and audacity, they allow you to stand out in the same way that they know how to capture attention and enable you to benefit from behaviours that are based largely on a phenomenon of empathy and identification.
To make your communication campaign a success with celebrity marketing, you have to take into account the management of certain things: looking for the affinity of the celebrity with the product, analysing the attractiveness and credibility of the personality with the target audience.
To benefit from the popularity of celebrities, brands can now work with them in different ways depending on their values, targets, and the message they want to convey.
Based on these parameters, several options are available to them. Examples are given in the course.
You will discover in the course the most famous influencers of the old eras such as Queens Charlotte and Victoria, Alice Sapricht as the face of Jex Four, Johny Hallyday and Optic 2000, Adidas and Kanye West as well as videos that represent the experience of celebrities in the world of celebrity marketing.
Some mistakes to avoid such as those of Kate Moss and H&M, Cantona and Neftelcom, LCL online banking and Gad Elmaleh.
Langue du cours: EN
Phrase d'accroche: Discover the history of the foundation of celebrity marketing by taking this course.
Prérequis du cours: Proficiency in the use of social media tools
Ce que tu apprendras: Get informed about the collaborations of different celebrities with brands;Avoid mistakes like what some influencers have done
Destinataires du cours:
- Executives who want to adopt the endorsement strategy in their company
- Entrepreneurs who want to collaborate with celebrities to launch their brand
- Anyone who wants to deepen their knowledge of the celebrity marketing profession
Programme:
- Define Celebrity Marketing
- The Pioneers: Queens Charlotte and Victoria
- Alice Sapritch, Jex Four’s muse
- The Sagas of Celebrity Marketing
- Celebrities are a medium
- Optic 2000 and Johnny Hallyday
- Campaign: Adidas and Kanye West
- You can also find great actors!
- Mistakes to avoid: Kate Moss and H&M
- Mistakes to avoid: Cantona and Neuftelecom
- Mistakes to avoid: LCL Online Banking and Gad Elmaleh
Profil du formateur: This course is the work of several people experienced in the field of endorsement marketing.
Description du cours: Illustrations and explanatory videos;Documentation and useful links;FORUM for sharing
Course Duration: 85
Skill Level: Beginner