Understand and seize the opportunities of headless commerce

For years, e-commerce has been shaped on the basis of ‘monolithic’ solutions. Big apps with a lot of features, but which are difficult to use, maintain, or upgrade. To compensate for this inflexible ‘all-in-one’ approach, publishers have successfully positioned themselves on very specific tasks in the e-commerce journey: online assistance, customer reviews, etc. A ‘microservices’ approach rather than a generalist platform. These specialists focus on a defined perimeter with the aim of offering a more efficient service. At the same time, sales channels have multiplied: mobile applications, social networks, etc. The customer experience is lived through several touchpoints, each with its own market opportunities.

As a result, the e-commerce architecture is becoming increasingly fragmented. It is based on several variables: platform, microservices, sales channels, but also on the application components necessary for the commercial management of the company: CRM, CMS, etc.

From this observation was born the idea of ‘headless’ e-commerce. The technical architecture is based on a lightweight e-commerce platform that communicates with all channels and services.

In the first part of the course, you will see the definition of headless commerce. Then in the second part, how it works. You’ll continue with its benefits. This part is divided into two subsections: the impacts of headless commerce for developers and the impacts of headless commerce for customers. You will also be informed about its risks. In the fifth part, you will learn how to distinguish between headless e-commerce and traditional commerce.

And you’ll finish the course by getting information about companies that use headless commerce.