Welcome to this course dedicated to the jobs of influencers.
Lately, the influencer profession has been on the rise. With the development of blogs and social media, some people have managed to make themselves known, be appreciated by Internet users and create a community. These people are called Influencers.
Today, influencers are the stars of the web and social media. They can be YouTubers, bloggers or Instagrammers. Most of the time, they share their passion with Internet users through posts or videos. Their goal is to acquire more followers to grow their community and generate profits.
Influencer marketing has changed the way we think about traditional communication methods. The web, on the other hand, has grown to such an extent that it is becoming more and more complex to express oneself and give space to one’s message.
Targeting consumers today has become a real challenge because of their requirements, and for example in France, most people even use applications to block ads on their browser.
The course shows statistics that point out this case. So the challenge for brands is to find new ways to reach those demanding consumers who don’t like boring ads. Brands must now adapt to these changes in behaviour.
Influencers can advertise without seeming to. You will see a video that shows this. Influencers are therefore seen as the best ways to restore trust between consumers and brands.
At the end of the course, you will find the three different types of influencers as well as their own definition: celebrities, niche influencers, micro-influencers.
Lately, the influencer profession has been on the rise. With the development of blogs and social media, some people have managed to make themselves known, be appreciated by Internet users and create a community. These people are called Influencers.
Today, influencers are the stars of the web and social media. They can be YouTubers, bloggers or Instagrammers. Most of the time, they share their passion with Internet users through posts or videos. Their goal is to acquire more followers to grow their community and generate profits.
Influencer marketing has changed the way we think about traditional communication methods. The web, on the other hand, has grown to such an extent that it is becoming more and more complex to express oneself and give space to one’s message.
Targeting consumers today has become a real challenge because of their requirements, and for example in France, most people even use applications to block ads on their browser.
The course shows statistics that point out this case. So the challenge for brands is to find new ways to reach those demanding consumers who don’t like boring ads. Brands must now adapt to these changes in behaviour.
Influencers can advertise without seeming to. You will see a video that shows this. Influencers are therefore seen as the best ways to restore trust between consumers and brands.
At the end of the course, you will find the three different types of influencers as well as their own definition: celebrities, niche influencers, micro-influencers.
Langue du cours: EN
Phrase d'accroche: Discover the job of an influencer by taking this course.
Prérequis du cours: In-depth knowledge of social media
Ce que tu apprendras: Discover the origin of the influence;Identify the different types of influencers;Understand their usefulness
Destinataires du cours:
- New graduates or beginners who want to get into the influencer business
- Digital Communication Managers
- Entrepreneur in the field of digital marketing
- Executives who want to expand their knowledge
Programme:
- Advertising enters a new era
- Understanding the Origin
- The world of influencers
- Call on influencers in order to be heard
- What is an influencer?
- Types of influencers
Profil du formateur: This course is the result of extensive research regarding the influencer profession.
Description du cours: Illustrations and explanatory videos;Documentation and useful links;FORUM for sharing
Course Duration: 70
Skill Level: Beginner