Conduct an advertising campaign on the Internet and on social media

In this period of digital advent, social media and the internet are useful to get new customers and make your company known. Indeed, they are powerful media on which a large part of the audience is present.

In the course, we describe how to run an advertising campaign on the web, more specifically on the internet and on social media.

Advertising on the web is now essential to enjoy greater reputation and to reach a large qualified target audience.

Large companies have become accustomed to the web. This leads to a change in relations with internet users.

The course will offer you in detail some tips to adopt to create an effective advertising campaign such as: the costs of an internet campaign, the web advertising manager, the key elements for the creation of an online advertisement.

Digital opens up access to an infinite number of possibilities in terms of advertising. The price of an advertising campaign on the net can vary considerably depending on the type of advertising.

Ad Manager is an all-in-one tool to create ads, manage their content along with their display schedule, and track your campaign’s performance to help you achieve your marketing goals.

Each platform or social network has its own advertising manager such as: Google Ads, Twitter Ads, LinkedIn Ads…

Thus, it will suggest specific elements to design an online advertisement – the questions that you should ask yourself about your goals, the ideal platforms you should use, your budget, your target audience and the message to convey.

Local advertising on the internet is much more targeted than traditional advertising for businesses and brands. Most internet users search for Google Ads to connect with local professionals.

Three options are presented in the course for deploying location-based advertising campaigns: Google Ads, social media, Mappy, TomTom and GPS Waze applications and their functionality.

Finally, the course will give you tips on how to run your social media campaign well. How to run a Social Ads campaign on Facebook? How to make yourself known on Instagram with online advertising? How to advertise on YouTube, Twitter, Snapchat, and TikTok?