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While you’re keeping customers waiting, you’re missing out on a lot of sales opportunities. That’s right! Customers hate waiting. Whatever their needs, they would like to be answered immediately. Zendesk, a renowned customer relations company, has demonstrated that 66% of B2B customers and 52% of B2C customers have switched providers after a poor experience with customer service.

Let’s take a simple example. As you scroll through your Facebook news feed, you come across a post from an online sale of original sneakers. They’re exactly what you were looking for and exactly in your size. No prices or additional information are displayed. You quickly send a Private Message for more details. Unfortunately, after an hour, there’s still no answer. You don’t want to spend phone credit on calling. Either you’ve found another pair of sneakers or you’ve simply given up on the idea of buying them.

So, imagine the impacts this can have on a daily basis. It’s inconceivable! What if we tell you that there is a revolutionary solution at a lower cost to overcome this problem. Chatbots!

With the progress of Artificial Intelligence, chatbots bring a renewal in customer relations and are essential if you want to offer quality customer service and boost your sales. For some people, this sounds like something out of a sci-fi film, but they’ve been around for some time. On social media or on official websites, they are increasingly accessible to the public. Nothing beats the ingenuity of a developer, but that doesn’t stop everyone from creating one. We’ll tell you why?

The aim of this training is to give you all the reasons and tips so that you are intimately convinced of the importance of chatbots in customer relations.

This course will go as follows: first, we will define what a chatbot is. Afterwards, we will go back in time to discover its evolution in order to understand how it works. In the last section, you will learn seven reasons to absolutely use chatbots in customer relations.

Although all this should only take you 2 hours and 30 minutes in total, you can organize yourself as you like, wherever you want and whenever you want, from your smartphone, tablet, or computer. At the end, you will have to take a quiz as an assessment. So we hope to see you again very soon.

Langue du cours: EN
Phrase d'accroche: Adopt chatbots in your customer service to stand out from competitors and boost your profits
Prérequis du cours: A good understanding of the French language; Any interest in customer relations
Ce que tu apprendras: Discover the chatbot and understand how it works; Assimilate the many advantages of a chatbot in a communication and marketing strategy; Learn about some tools to create your own chatbot
Destinataires du cours:
  • Students and recent graduates looking for new knowledge in marketing.
  • Machine learning developers who want to gain more marketing knowledge to promote their skills on chatbots.
  • Community managers and owners of social media pages and websites wondering if integrating a chatbot is a good idea.
  • Business and marketing executives who want to reduce costs while improving customer service.
  • Anyone working in customer relations who wants to learn more about chatbots
Programme:
  • What is a chatbot?
  • Evolution of chatbots
    • The history of chatbots (IBM)
  • How does a chatbot work?
    • Chatbots based on predefined rules
    • Intent-based chatbots
  • Seven reasons why you should absolutely use chatbots in customer relations
    • Chatbots automate support and optimize human resources
    • Keep customers happy with instant answers
    • Chatbots reduce costs
    • Chatbots increase sales
    • Offer unlimited support with chatbots
    • Chatbots make payments easier
    • Chatbots help us get to know your customers better
Profil du formateur: This course has been designed by a team of marketing and customer relationship professionals.
Description du cours: Illustrations and explanatory videos; Documentation and useful links; FORUM for sharing
Course Duration: 140
Skill Level: Beginner
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