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While on other social networks like Facebook, people don’t care much about views, reactions, comments and shares, on LinkedIn it’s a different story. Having a good reputation on LinkedIn is motivating and is decisive in one’s professional career.

Why is it so popular with professionals? Everyone has their own motivations: to find work, to expand their circle, to maintain their company’s employer brand, to share their knowledge, to be valued, etc.

Of course, you can chat with them in private message, some reply, others not, but the best way to interact with your contacts and followers is by posting.

Most of the time, when we are connected, we scroll through our news feed. When a post interests us, we react, we take the time to comment, we share so that others see it too. Switching from one post to another is done in a second, with a swipe of a finger.

Often, many people get demoralized when they decide to post because their previous posts didn’t make the desired effect – very few, if any, reactions and comments. You decide to try again, but the result is the same whereas you find your post very interesting. So what’s the problem? In this course, we will reveal many tips to make sure you don’t go unnoticed. And if you already have some reputation on LinkedIn, you’ll find out all you need to know to get more success.

In principle, you should assimilate everything in 2h 30 mins. Our courses have been optimized so that you can learn as you like, anywhere and at any time of the day. See you soon!

Langue du cours: EN
Phrase d'accroche: Discover the secrets of viral posts on LinkedIn
Prérequis du cours: A good knowledge of the English language; Basic computer skills; Have a LinkedIn account or plan to create one
Ce que tu apprendras: Be able to create a great LinkedIn post by following our tips; Understand how LinkedIn’s algorithm works; Stand out from the crowd in the first few lines of your LinkedIn post; Know the ideal times to post on LinkedIn; Be able to vary the format of your posts
Destinataires du cours:
  • Students and recent graduates who want to make themselves known and interact on a daily basis with their followers and contacts
  • Jobseekers who want to attract the attention of their followers and contacts, or even recruiters
  • Professionals in any activity who want to be successful on LinkedIn and find new markets with the quality of their posts
  • Recruiters or headhunters who want to know how to better attract candidates
  • Entrepreneurs, managers, and executives who want to retain and expand their contacts to maintain their company’s brand image
  • Anyone who wants to stay on top of their career and manage their professional image
Programme:
  • Six Tips for Writing a Great LinkedIn Post
    • Use the ‘CIT’ method
    • Enchant your readers
    • Decorate your post with emoticons
    • Always illustrate your posts
    • Regularly share good content
    • Carry out final checks
  • What are the different types of LinkedIn posts?
    • The LinkedIn carousel
    • The LinkedIn polls
    • LinkedIn Native Video
  • When is the best time to post on LinkedIn?
Profil du formateur: This course has been designed by a team of professionals specialized in e-reputation and the exploitation of social networks.
Description du cours: Illustrations and explanatory videos;Documentation and useful links;Exchange FORUM
Course Duration: 120
Skill Level: Beginner
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