Communicating with customers and prospects is vital for any business. Every company needs to stay in touch with its customers to keep them loyal, but also to attract new customers to grow.
To do this, every company uses different strategies, adapted to their products and services and to their customers.
Furthermore, in a world where competition is fierce and companies are constantly looking for innovative ways to stand out, marketing campaigns play a vital role in a company's success.
The most commonly used marketing campaign is remains the email campaign, but it has been found to have some shortcomings, such as a low open rate due to emails being sent to the 'junk' folder.
However, a well-designed and executed marketing campaign can bring many benefits to a business, such as increased in-store or website traffic, or increased brand awareness. And when it comes to achieving these goals, SMS marketing campaigns have recently been found to outperform email campaigns!
So, this course will focus on introducing you to this powerful tool, so that you can become familiar with it, but also understand how it works.
During this course, we will explore in depth the different facets of business SMS writing, providing you with the knowledge and skills to create effective and successful marketing campaigns. We'll cover copywriting best practices, strategic tips for targeting the right audience, rules and regulations to follow, and real-life examples of well-structured business SMS messages.
We are confident that this course will provide you with the tools you need to optimize your brand's presence in the marketplace and achieve your business goals. So, get ready to dive into the exciting world of business SMS and discover how it can revolutionize your marketing approach!
To do this, every company uses different strategies, adapted to their products and services and to their customers.
Furthermore, in a world where competition is fierce and companies are constantly looking for innovative ways to stand out, marketing campaigns play a vital role in a company's success.
The most commonly used marketing campaign is remains the email campaign, but it has been found to have some shortcomings, such as a low open rate due to emails being sent to the 'junk' folder.
However, a well-designed and executed marketing campaign can bring many benefits to a business, such as increased in-store or website traffic, or increased brand awareness. And when it comes to achieving these goals, SMS marketing campaigns have recently been found to outperform email campaigns!
So, this course will focus on introducing you to this powerful tool, so that you can become familiar with it, but also understand how it works.
During this course, we will explore in depth the different facets of business SMS writing, providing you with the knowledge and skills to create effective and successful marketing campaigns. We'll cover copywriting best practices, strategic tips for targeting the right audience, rules and regulations to follow, and real-life examples of well-structured business SMS messages.
We are confident that this course will provide you with the tools you need to optimize your brand's presence in the marketplace and achieve your business goals. So, get ready to dive into the exciting world of business SMS and discover how it can revolutionize your marketing approach!
Langue du cours: EN
Phrase d'accroche: Become an expert at writing commercial SMS messages to ensure effective marketing campaigns!
Prérequis du cours: Good understanding of English
Ce que tu apprendras: Define what a business SMS is;Understand the objectives of business SMS;Identify the characteristics of commercial SMS messages;Understand the different types of commercial SMS;Write SMS marketing messages correctly;Identify effective SMS marketing messages using examples
Destinataires du cours:
- Marketers who want to improve their understanding of SMS marketing
- Business owners who want to effectively promote their products or services
- Entrepreneurs who want to strengthen their relationship with their customers
- Marketing and communications students who want to learn more about best practices for writing and sending SMS marketing messages
- Anyone who wants to use SMS for commercial purposes.
Programme:
- Introduction to commercial SMS: definition, objectives, characteristics and regulations.
- Identify the main types of commercial SMS
- Discover the main tips for writing commercial SMS messages
- Discover examples of successful SMS campaigns
Profil du formateur:
This course has been designed by communication and marketing experts.
Description du cours: Illustrations and explanatory videos;Documentation and useful links;Exchange FORUM
Course Duration: 90
Skill Level: Beginner