Influencer marketing has undergone a lot of evolution in recent years. Together with visual content, it is the fundamental pillar of many companies’ marketing strategy in today’s digital age. Bringing these two forces together provides a unique opportunity for brands to create and strengthen a deeper form of connection with their audience. And it is at the heart of this convergence that the new platform, which has become essential, is found: TikTok.
Much more than just a trend, influencer marketing has become an essential strategy for businesses. Indeed, to reach an engaged audience and gain credibility, the best way is to collaborate with influencers.
On the other hand, visual content is the most impactful way to tell a story, get a message across, and encourage taking action. And that’s where the rise of TikTok makes perfect sense.
The format of short and punchy videos offered by the platform makes it possible to facilitate influencer marketing and the creation of innovative visual content. On this platform, there is nothing better than a good collaboration between companies and talented creators to harness the power of visuals and at the same time guarantee a certain authenticity in the connection with audiences.
It is with all this in mind that this training programme has been set up. Here, you will gradually learn to master the skills needed to become a renowned influencer on TikTok.
In this course, you will discover how influencer marketing works, what its origins are and what impacts it can have on our society. You will also learn how to optimize the visuals you put online on social media to better reach your target audiences.
As the course is geared towards the impact of influencer marketing on TikTok, here you will also discover all the knowledge you need to be able to create quality content on the platform and develop your market as a freelancer.
Real-life examples and detailed explanations will be provided to you along the way so that you can assimilate all the skills that will be necessary for you and will allow you to influence your audience in an exceptional way and leave a lasting imprint.
At the end of this programme, you will have at your disposal all the knowledge that will allow you to grow your audience on TikTok through influencer marketing. So, don’t hesitate to sign up to deepen your knowledge and add a new string to your bow.
Much more than just a trend, influencer marketing has become an essential strategy for businesses. Indeed, to reach an engaged audience and gain credibility, the best way is to collaborate with influencers.
On the other hand, visual content is the most impactful way to tell a story, get a message across, and encourage taking action. And that’s where the rise of TikTok makes perfect sense.
The format of short and punchy videos offered by the platform makes it possible to facilitate influencer marketing and the creation of innovative visual content. On this platform, there is nothing better than a good collaboration between companies and talented creators to harness the power of visuals and at the same time guarantee a certain authenticity in the connection with audiences.
It is with all this in mind that this training programme has been set up. Here, you will gradually learn to master the skills needed to become a renowned influencer on TikTok.
In this course, you will discover how influencer marketing works, what its origins are and what impacts it can have on our society. You will also learn how to optimize the visuals you put online on social media to better reach your target audiences.
As the course is geared towards the impact of influencer marketing on TikTok, here you will also discover all the knowledge you need to be able to create quality content on the platform and develop your market as a freelancer.
Real-life examples and detailed explanations will be provided to you along the way so that you can assimilate all the skills that will be necessary for you and will allow you to influence your audience in an exceptional way and leave a lasting imprint.
At the end of this programme, you will have at your disposal all the knowledge that will allow you to grow your audience on TikTok through influencer marketing. So, don’t hesitate to sign up to deepen your knowledge and add a new string to your bow.
Langue du cours: EN
Phrase d'accroche: Unveil your potential as an influencer on TikTok!
Prérequis du cours: Good command of the English language;Knowledge of image and video editing;Good knowledge of marketing and communication;Social media literacy
Ce que tu apprendras: Understand how TikTok works;Understand the potential of TikTok as a marketing platform;Master the methods to measure performance and adjust the promotion strategy on TikTok;Understand content strategy and optimize customer acquisition techniques on TikTok;Immerse yourself in the principles of influencer marketing;Implement a visual content strategy;Design visuals that capture the attention of Internet users
Destinataires du cours:
- Any entrepreneur and marketing and communication professional who wants to boost their company’s visibility on TikTok
- Social media professionals who want to master TikTok for their clients
- Marketing professionals and students who want to master customer acquisition strategy
- Marketing students, interested in exploring TikTok as a promotional tool
- New graduates or beginners who want to enter the web profession and start working as an influencer
- Visual content creators looking for permanent optimization of their works
- Entry-level and experienced designer of visual content for web and social media
- Anyone interested in new trends in digital marketing
- Any individual who wants to stand out or just have fun on TikTok, and develop their skills
Profil du formateur: The programme was set up with the collaboration between several marketing professionals, experienced Community Managers and social media specialists.
Ce parcours comprend: Multiple courses to take and tests to pass;Certificate to be obtained;Documentation and useful links;FORUM for sharing
Course Duration: 14h 30mn