Instagram was created in the spare time of Kevin Systrom and Michel Mike Krieger in 2010. According to him, it took him about eight weeks of work. Originally, it was a photo-taking app containing 11 filters. The success was immediate. Currently, it is the 5th most used social media in the world with more than 2 billion users worldwide.
More and more companies have now understood the importance of being on Instagram to the point that, to break through, you have to be present on it. It's not for nothing that Mark Zuckerberg decided to buy it for around a billion dollars.
Instagram has evolved a lot over the last twelve years, offering several types of content to exploit if we only mention reels, stories and Instagram Live. Indeed, pros know that communicating through visuals is an excellent way to develop your brand image. For simple users, understanding how Instagram works allows you to have thousands of followers and start your business. Who knows, maybe you'll become an influencer.
The goal of this training is to provide you with the best tips to get the most out of Instagram both personally and professionally. You will learn how to:
- Communicate successfully through Instagram
- Avoid communication mistakes on Instagram
- Configure your Instagram account correctly to get thousands of followers
- Communicate on social networks with visual aids
- Familiarize yourself with the tools and professions related to social media
Each course is composed of optimized textual support, illustrations, videos, useful resources, a quiz, and a sharing forum to interact with instructors and other participants.
At the end of this programme, you will get a certification to mention on your CV and share with your loved ones, collaborators and potential employers.
- Students and recent graduates who want to have a solid knowledge of e-marketing on Instagram;
- Instagram account managers and owners who want to get maximum engagement on their posts;
- Marketers who want to promote their business through Instagram posts;
- Job seekers who want to acquire more knowledge in the field of digital marketing to better find work;
- Anyone who wants to succeed brilliantly on Instagram through finely crafted posts.