Currently, we can say that we cannot separate the use of social media from our daily lives because of its ability to bring together several individuals around the world and its different features that meet our daily needs.
Networks allow Internet users to create a profile page and share information, photos and videos. Sharing spaces that stand out for their usefulness (personal, professional, meetings, etc.), their logo, their audiences and their goals.
Today, there are a multitude of social media on the Internet. Some of these social media include Instagram, Facebook, LinkedIn.
In the course, you will learn under different sections, the techniques to succeed in your communication through Instagram.
Instagram, the social media widely used by today’s young people, is an application that allows information to be disseminated in the form of visuals and its use is highly increasing. Very useful for a company with a visual activity and for e-commerce. Celebrities from fashion, sports and reality TV have a strong presence on Instagram, among others, with the aim of making their audiences follow their activities.
Apparently, this social media is very popular with Internet users because of its feature where you can express your opinion and mood through photos, videos or stories. This is where you need to show your sense of creativity.
Apart from its entertaining side, you can enjoy its advantages professionally.
Instagram is one of the social media with a powerful marketing and communication lever that brands and companies must use to make themselves known and prosper. These professionals (brands, companies) must know how to leverage Instagram’s features to achieve this success.
The modes of communication have changed since the existence of social media. Among this change is the job of influencers, which is one of the techniques of companies and brands to increase their reputation.
Beyond its benefits, you should also consider things to avoid on Instagram. Examples are cited in the programme.
You’ll also learn how to properly set up your Instagram account to attract followers.
Instagram is particularly interesting for improving a brand, recruiting employees, promoting products and especially attracting new customers.
However, it can be difficult to gather a large number of followers on Instagram.
For most individuals and businesses, building a community of followers requires daily effort.
This programme lists the tips for setting up your Instagram profile, such as converting your profile into a business one, harmonizing your content, using hashtags, diversifying your posts, setting up your Instagram shop…
You will also receive advice for a perfect bio such as the definition of your activity, the use of custom hashtags, the mention of your collaborators, the integration of an external link, the use of a curation page … and instructions on how to choose the right Instagram profile picture.
And what about Facebook?
This social media is used more by companies than by individuals.
For companies, having a Facebook page is now essential to communicate with customers, prospects, partners.
However, it is clearly not easy to build a community from 0. So, how do you get more fans on your Facebook page?
In the section entitled “Understand the usefulness of Facebook for businesses and individuals”, you will find the benefits of having a Facebook page or account and its disadvantages.
Thus, the programme will show you the methods to ensure all your posts to gain popularity on Facebook.
Eleven tips will be offered to you to write a viral post.
What is also interesting about this programme is that it will teach you about ways to increase your reputation by creating an effective Facebook profile.
This programme will be divided into three main distinct parts: personalizing your Facebook profile by ensuring your reputation, enhancing the content of a personal profile, and obtaining more visibility on the Facebook platform.
And you’ll finish your learning journey with the LinkedIn platform.
While we’re still talking about the Internet, there are people who are still unaware of the benefits of social media.
LinkedIn is one of the online social networks that are known for the professional field.
Today, the platform’s features are very convenient for people who are in the freelance industry.
The programme will reveal to you what this platform consists of. You’ll learn why it’s one of the most indispensable social networks in the professional world.
With LinkedIn, you can also build a reputation through quality posts. Six tips will be offered to you in this case. Also, you’ll learn about the different types of posts on LinkedIn, and then you’ll understand the best time to post on LinkedIn.
In the section entitled “Leverage the benefits of using the LinkedIn platform”, you will learn everything about the LinkedIn platform, how to use it and the benefits of the platform.
The programme will end with the course entitled, “Build a compelling LinkedIn profile so that you don’t miss any opportunities”.
In this part, you will know why your LinkedIn profile should be impeccable and at the end, nine tips will be suggested for a successful LinkedIn profile.
In short, the goal of this programme is to give you the necessary tricks to develop yourself professionally and personally.