Before writing for the web, as a professional, the first step to follow is to define an editorial strategy. Its configuration and reinforcement make it possible to plan future content marketing actions.
Web writings must respect a well-defined editorial strategy before publication.
This strategy revolves around several notions that frame the publication of web writings. In this sense, many parameters need to be reviewed. This is to ensure that the target audience is directly and efficiently impacted.
Indeed, in order to anticipate reaching the target audience, it is necessary to arm yourself with a good handful of forecasts.
In this sense, many steps must be taken, including the implementation of an editorial calendar on which the announcement of future products appears, the review of pre-existing writings as well as their improvement.
For this, it would be necessary to define publishing objectives that meet both the editorial charter of the brand represented and the trends of the buyer personas.
Keeping an eye on the needs of the latter remains essential in order to offer them content that meets their expectations.
Thus, aligning the definition of objectives and the editorial calendar is a major editorial strategy.
Beyond the objectives, the content to be offered must also meet many editorial standards. Among other things, the published content should deal with topics that captivate attention, topics that fall within the area of expertise of each page and each brand.
But more importantly, it needs to have a title that will make it very clear to visitors what they can get out of each piece of content.
In short, establishing an editorial strategy means configuring the settings of the steps that must be effectively completed from the drafting to the publication of web content.
In order for this whole process to have the desired effect, it would be necessary to monitor and control the actions carried out on the whole in order to plan actions for improvement.
Discover all the basics in this course, and then create a successful editorial strategy on your own.
This course provides you with a stack of strategies and techniques for doing so.
Web writings must respect a well-defined editorial strategy before publication.
This strategy revolves around several notions that frame the publication of web writings. In this sense, many parameters need to be reviewed. This is to ensure that the target audience is directly and efficiently impacted.
Indeed, in order to anticipate reaching the target audience, it is necessary to arm yourself with a good handful of forecasts.
In this sense, many steps must be taken, including the implementation of an editorial calendar on which the announcement of future products appears, the review of pre-existing writings as well as their improvement.
For this, it would be necessary to define publishing objectives that meet both the editorial charter of the brand represented and the trends of the buyer personas.
Keeping an eye on the needs of the latter remains essential in order to offer them content that meets their expectations.
Thus, aligning the definition of objectives and the editorial calendar is a major editorial strategy.
Beyond the objectives, the content to be offered must also meet many editorial standards. Among other things, the published content should deal with topics that captivate attention, topics that fall within the area of expertise of each page and each brand.
But more importantly, it needs to have a title that will make it very clear to visitors what they can get out of each piece of content.
In short, establishing an editorial strategy means configuring the settings of the steps that must be effectively completed from the drafting to the publication of web content.
In order for this whole process to have the desired effect, it would be necessary to monitor and control the actions carried out on the whole in order to plan actions for improvement.
Discover all the basics in this course, and then create a successful editorial strategy on your own.
This course provides you with a stack of strategies and techniques for doing so.
Langue du cours: EN
Phrase d'accroche: Make your web writing a reference in quality by focusing on a good editorial line!
Prérequis du cours: Proficiency and perfect understanding of English.;Very good web culture.
Ce que tu apprendras: Know what an editorial line is before embarking on writing for the web.;Learn from the content of this training the steps to follow to create your editorial charter.;Sort out what you deal with in your web writing, choose the right tone and points of view.;Affirm the identity of the brand that your writings represent to your readers.
Destinataires du cours:
- Fresh and experienced freelancer in web copywriting
- New graduates or beginners who want to enter the web business
- Web editors looking for permanent optimization of their works
- Entrepreneur in the field of the web
- Leaders who want to expand their knowledge
Programme:
- Context and challenges
- What is an editorial strategy?
- How does it work?
- What are the advantages?
- Clear framework and guidelines
- Forecast, organize and move forward
- Relevant support for the prospect
- Building trust and influence
- Tailor your message to your audience
- Good search engine positioning
- It is operational, measurable and positive!
- Some of the pitfalls to be aware of
- A rather long process!
- Consistency and rigour
- The need for a good web editor
- Adequate skills and resources
- Please note!
Profil du formateur: A team of trainers who are experts in web writing and content marketing developed this course.
Description du cours: Illustrations and explanatory videos;Documentation and useful links;FORUM for sharing
Course Duration: 80
Skill Level: Beginner