It's important for any company to maintain ongoing communication with its customers
and prospects. This is the reason why numerous methods have been developed over the years to enable this perpetual communication.
Since the main objective is to promote the company's products and services to its customers and prospects, it is essential that the message conveyed is effective and reaches a large number of readers.
With this in mind, SMS has recently been found to be a very convenient and effective way of achieving these goals.
However, it is clear that an effective SMS campaign requires not only good writing, but also some preparation in advance to ensure quality results. Indeed, a poorly prepared campaign runs the risk of giving the wrong impression to the recipient about the credibility of the company and the quality of its products and services. This could lead to a loss of potential customers for the company, as well as a loss of current customers!
In order to help you adopt the right habits to produce a successful SMS marketing campaign, we have compiled in this course the best practices to adopt before launching a campaign.
In this course you will discover, one by one, all the steps you need to take before sending your campaign to ensure its effectiveness with your readers.
After this course, sending SMS campaigns will no longer be a mystery to you. You will be able to identify the key steps to take before sending your first campaign and the good habits to adopt for each mailing.
Since the main objective is to promote the company's products and services to its customers and prospects, it is essential that the message conveyed is effective and reaches a large number of readers.
With this in mind, SMS has recently been found to be a very convenient and effective way of achieving these goals.
However, it is clear that an effective SMS campaign requires not only good writing, but also some preparation in advance to ensure quality results. Indeed, a poorly prepared campaign runs the risk of giving the wrong impression to the recipient about the credibility of the company and the quality of its products and services. This could lead to a loss of potential customers for the company, as well as a loss of current customers!
In order to help you adopt the right habits to produce a successful SMS marketing campaign, we have compiled in this course the best practices to adopt before launching a campaign.
In this course you will discover, one by one, all the steps you need to take before sending your campaign to ensure its effectiveness with your readers.
After this course, sending SMS campaigns will no longer be a mystery to you. You will be able to identify the key steps to take before sending your first campaign and the good habits to adopt for each mailing.
Langue du cours: EN
Phrase d'accroche: Master the steps to follow to send effective commercial SMS
Prérequis du cours: Good understanding of English;Basic communication and marketing skills
Ce que tu apprendras: Define what a commercial SMS is;Identify the steps to follow before sending a commercial SMS;Recognize the importance of each of these steps in sending a successful campaign
Destinataires du cours:
- Marketers who want to improve their understanding of SMS marketing
- Business owners who want to effectively promote their products or services
- Entrepreneurs who want to strengthen their relationship with their customers
- Marketing and communications students who want to learn more about best practices for writing and sending SMS marketing messages
- Anyone who wants to use SMS for commercial purposes.
Programme:
- A reminder of what a commercial SMS is: definition, objectives, characteristics and regulations.
- Discover the top tips for sending commercial SMS
Description du cours: Illustrations and explanatory videos;Documentation and useful links;Exchange FORUM
Course Duration: 70
Skill Level: Beginner