Currently, we can say that we cannot separate the use of social media from our daily lives because of its ability to bring together several individuals around the world and its different features that meet our daily needs.
Networks allow Internet users to create a profile page and share information, photos and videos. Sharing spaces that stand out for their usefulness (personal, professional, meetings, etc.), their logo, their audiences and their goals.
Today, there are a multitude of social media on the Internet. Some of these social media include Instagram, Facebook, LinkedIn.
In the course, you will learn under different sections, the techniques to succeed in your communication through Instagram.
Instagram, the social media widely used by today’s young people, is an application that allows information to be disseminated in the form of visuals and its use is highly increasing. Very useful for a company with a visual activity and for e-commerce. Celebrities from fashion, sports and reality TV have a strong presence on Instagram, among others, with the aim of making their audiences follow their activities.
Apparently, this social media is very popular with Internet users because of its feature where you can express your opinion and mood through photos, videos or stories. This is where you need to show your sense of creativity.
Apart from its entertaining side, you can enjoy its advantages professionally.
Instagram is one of the social media with a powerful marketing and communication lever that brands and companies must use to make themselves known and prosper. These professionals (brands, companies) must know how to leverage Instagram’s features to achieve this success.
The modes of communication have changed since the existence of social media. Among this change is the job of influencers, which is one of the techniques of companies and brands to increase their reputation.
Beyond its benefits, you should also consider things to avoid on Instagram. Examples are cited in the programme.
You’ll also learn how to properly set up your Instagram account to attract followers.
Instagram is particularly interesting for improving a brand, recruiting employees, promoting products and especially attracting new customers.
However, it can be difficult to gather a large number of followers on Instagram.
For most individuals and businesses, building a community of followers requires daily effort.
This programme lists the tips for setting up your Instagram profile, such as converting your profile into a business one, harmonizing your content, using hashtags, diversifying your posts, setting up your Instagram shop…
You will also receive advice for a perfect bio such as the definition of your activity, the use of custom hashtags, the mention of your collaborators, the integration of an external link, the use of a curation page … and instructions on how to choose the right Instagram profile picture.
And what about Facebook?
This social media is used more by companies than by individuals.
For companies, having a Facebook page is now essential to communicate with customers, prospects, partners.
However, it is clearly not easy to build a community from 0. So, how do you get more fans on your Facebook page?
In the section entitled “Understand the usefulness of Facebook for businesses and individuals”, you will find the benefits of having a Facebook page or account and its disadvantages.
Thus, the programme will show you the methods to ensure all your posts to gain popularity on Facebook.
Eleven tips will be offered to you to write a viral post.
What is also interesting about this programme is that it will teach you about ways to increase your reputation by creating an effective Facebook profile.
This programme will be divided into three main distinct parts: personalizing your Facebook profile by ensuring your reputation, enhancing the content of a personal profile, and obtaining more visibility on the Facebook platform.
And you’ll finish your learning journey with the LinkedIn platform.
While we’re still talking about the Internet, there are people who are still unaware of the benefits of social media.
LinkedIn is one of the online social networks that are known for the professional field.
Today, the platform’s features are very convenient for people who are in the freelance industry.
The programme will reveal to you what this platform consists of. You’ll learn why it’s one of the most indispensable social networks in the professional world.
With LinkedIn, you can also build a reputation through quality posts. Six tips will be offered to you in this case. Also, you’ll learn about the different types of posts on LinkedIn, and then you’ll understand the best time to post on LinkedIn.
In the section entitled “Leverage the benefits of using the LinkedIn platform”, you will learn everything about the LinkedIn platform, how to use it and the benefits of the platform.
The programme will end with the course entitled, “Build a compelling LinkedIn profile so that you don’t miss any opportunities”.
In this part, you will know why your LinkedIn profile should be impeccable and at the end, nine tips will be suggested for a successful LinkedIn profile.
In short, the goal of this programme is to give you the necessary tricks to develop yourself professionally and personally.
Digital marketing is gaining reputation and ground at the moment. This can be explained by the emergence of several techniques and strategies for animation, content and visuals present on the web.
In particular, social media benefits all types. Indeed, social media remains essential means that are currently at the service of any form of sales.
In order to tame them and get the most out of them, it is clear that animation makes all the difference. Essentially, this is one of the most compelling criteria for attracting virtual communities.
Many ads, if only to attract the maximum number of reactions and generate actions, use animation.
The strategies that federate the animation permanently on social media reinforce the content present there.
Especially since the majority of the audience present is young. Animation activities and processes must be primarily tailored to their needs.
All this to say that at a time when technological advances are reaching their peak, it is necessary to put them at the service of your online activities.
In particular, social media animation strategies add value to pre-existing content.
Animated as they remain, they constitute an added value for the company and even the brand represented.
In order to make good use of these strategies, our team has taken the trouble to list many points in this training course.
These are essentially focus points on social media animation strategies. And this in order to be successful in online activities and especially those that are carried out on social media.
Ultimately, it has even become a field of a thousand and one sales techniques and the most ingenious sales approaches in the digital age.
This programme offers the most advanced strategies for concocting major content on the market.
Learn with each course to stand out from the rest through impeccable content, formatting, and optimization.
After this programme, you can make a fortune by becoming the star of your media communities. And at the same time, you will be able to invest all your knowledge in one or why not several profession(s) that you are passionate about.
- Any beginner who wants to learn the basics of jobs related to social media;
- Anyone aspiring to embark on a career in influence or sales
“Facebook allows you to stay in touch with the people who matter in your life.” This is the slogan of the social media, Facebook, founded in 2004 by Mark Zuckerberg and his classmates at Harvard University. Initially only reserved for students of this university, it was accessible to the general public two years later. At the end of 2021, Facebook announced that it had 2.912 billion monthly active users.
Regardless of one’s motivations, there is so much to exploit on Facebook, especially if you are looking for reputation. You can’t just create an account and wait for a miracle. It is common to see people who do it wrong and despair after a while.
Whether you work in a company or on your own, Facebook is a powerful ally. It’s full of interesting customers and partners who are just waiting for you to seize the opportunity. And it’s free! Only apps for ads are paid. You’ll quickly understand why more and more company pages and online sales are currently flourishing.
To help you hit the ground running on Facebook in record time, we offer you this training. You will learn how to:
- Boost your reputation by creating an effective Facebook profile
- Discover the weaknesses of Facebook to better set your goals
- Make the most of social media visuals
- Make sure all your posts are great to be more popular on Facebook
- Leverage Facebook to stand out from the crowd
You’ll have access to optimized textual support, illustrations, videos, useful resources, quizzes, and a sharing forum to interact with instructor and other participants.
At the end of the programme, you will receive a training certificate to mention without hesitation on your CV and to share with your loved ones, employees and potential employers.- Students and recent graduates who want to have a solid knowledge of e-marketing on Facebook;
- Facebook page managers and owners who want to get maximum engagement on their posts;
- Marketers who want to promote their business through Facebook posts;
- Job seekers who want to acquire more knowledge in the field of digital marketing to better find work;
- Anyone who wants to succeed brilliantly on Facebook through finely crafted posts.
Instagram was created in the spare time of Kevin Systrom and Michel Mike Krieger in 2010. According to him, it took him about eight weeks of work. Originally, it was a photo-taking app containing 11 filters. The success was immediate. Currently, it is the 5th most used social media in the world with more than 2 billion users worldwide.
More and more companies have now understood the importance of being on Instagram to the point that, to break through, you have to be present on it. It's not for nothing that Mark Zuckerberg decided to buy it for around a billion dollars.
Instagram has evolved a lot over the last twelve years, offering several types of content to exploit if we only mention reels, stories and Instagram Live. Indeed, pros know that communicating through visuals is an excellent way to develop your brand image. For simple users, understanding how Instagram works allows you to have thousands of followers and start your business. Who knows, maybe you'll become an influencer.
The goal of this training is to provide you with the best tips to get the most out of Instagram both personally and professionally. You will learn how to:
- Communicate successfully through Instagram
- Avoid communication mistakes on Instagram
- Configure your Instagram account correctly to get thousands of followers
- Communicate on social networks with visual aids
- Familiarize yourself with the tools and professions related to social media
Each course is composed of optimized textual support, illustrations, videos, useful resources, a quiz, and a sharing forum to interact with instructors and other participants.
At the end of this programme, you will get a certification to mention on your CV and share with your loved ones, collaborators and potential employers.
- Students and recent graduates who want to have a solid knowledge of e-marketing on Instagram;
- Instagram account managers and owners who want to get maximum engagement on their posts;
- Marketers who want to promote their business through Instagram posts;
- Job seekers who want to acquire more knowledge in the field of digital marketing to better find work;
- Anyone who wants to succeed brilliantly on Instagram through finely crafted posts.
Much more than just a trend, influencer marketing has become an essential strategy for businesses. Indeed, to reach an engaged audience and gain credibility, the best way is to collaborate with influencers.
On the other hand, visual content is the most impactful way to tell a story, get a message across, and encourage taking action. And that’s where the rise of TikTok makes perfect sense.
The format of short and punchy videos offered by the platform makes it possible to facilitate influencer marketing and the creation of innovative visual content. On this platform, there is nothing better than a good collaboration between companies and talented creators to harness the power of visuals and at the same time guarantee a certain authenticity in the connection with audiences.
It is with all this in mind that this training programme has been set up. Here, you will gradually learn to master the skills needed to become a renowned influencer on TikTok.
In this course, you will discover how influencer marketing works, what its origins are and what impacts it can have on our society. You will also learn how to optimize the visuals you put online on social media to better reach your target audiences.
As the course is geared towards the impact of influencer marketing on TikTok, here you will also discover all the knowledge you need to be able to create quality content on the platform and develop your market as a freelancer.
Real-life examples and detailed explanations will be provided to you along the way so that you can assimilate all the skills that will be necessary for you and will allow you to influence your audience in an exceptional way and leave a lasting imprint.
At the end of this programme, you will have at your disposal all the knowledge that will allow you to grow your audience on TikTok through influencer marketing. So, don’t hesitate to sign up to deepen your knowledge and add a new string to your bow.
- Any entrepreneur and marketing and communication professional who wants to boost their company’s visibility on TikTok
- Social media professionals who want to master TikTok for their clients
- Marketing professionals and students who want to master customer acquisition strategy
- Marketing students, interested in exploring TikTok as a promotional tool
- New graduates or beginners who want to enter the web profession and start working as an influencer
- Visual content creators looking for permanent optimization of their works
- Entry-level and experienced designer of visual content for web and social media
- Anyone interested in new trends in digital marketing
- Any individual who wants to stand out or just have fun on TikTok, and develop their skills
Indeed, as all Internet users and social media users know, the social network allows you to manage your account, create posts, share stories and comment on any post and finally you can also respond to different messages. In this programme, you will learn through modules strategies to leverage networks to attract more interest in any field. Here, we particularly learn 3 social media namely, Facebook, LinkedIn and Instagram.
Regarding Facebook in particular, as we know it, it is the best social media allowing you to communicate with different individuals, including all your loved ones. It is with its functionalities that you will be able to automatically exploit this network.
As for LinkedIn, it is a purely professional social network, it allows you to increase your chances in your job search, as well as to broaden your relationships and find more opportunities to experience more developments in the professional world.
For Instagram in particular, this application allows everyone, especially young people, to share photos and videos. Some of its features can also be exploited for profit.
In short, the features of these three networks are almost similar, which means that they are usable today, with the evolution of digital and technology which continues to experience more evolution. In addition, the advent of these social media has really allowed us to discover an important change in the world of communication, today allowing a considerable role in terms of marketing and increasing reputation.
In this case, we advise you to consult the sections of each course in order to experience great developments in the professional and personal world.
- Familiarize yourself with the tools and professions related to social media
- Make sure all your posts are great to be more popular on Facebook
- Discover the weaknesses of Facebook to better set your goals
- Build a compelling LinkedIn profile so that you don’t miss any opportunities
- Leverage the usefulness of the LinkedIn platform
- Communicate successfully through Instagram
- Configure your Instagram account correctly to get thousands of followers
- People aspiring to become independent in the professional world
- New graduates who want to combine their skills with online careers
- Professionals who want to find more professional opportunities on social media
- Entrepreneurs who want to expand their contacts
- Entrepreneurs and individuals aspiring to develop their reputation
However, succeeding on social media is not easy. Indeed, you have to know how to stand out from the incessant flow of information on social media. This is why the art of creating attractive and captivating posts becomes a crucial skill.
It is by being aware of the complexity of writing and producing content that generates engagement that we have set up this training programme. Our goal is to guide you and equip you with the skills needed to create positions that stand out and arouse the interest of your audience.
Throughout this training programme, you will explore the key aspects of social media, from engagement to creation of quality content, passing through content strategyand online marketing. Several points will be covered in this programme so that you can, at the end, produce quality content that generates engagement on platforms such as Facebook, TikTok, Instagram, and LinkedIn.
Following this programme will allow you, among other things, to learn how to:
- Maximize engagement on social media with posts that will captivate your audience and encourage them to participate in discussions and generate positive actions. We will discuss the different strategies to encourage interaction with your content and enable it to generate a real impact
- Master the art of influence and Personal Branding by discovering how to establish and grow your brand on social media.
- Set up an adequate content strategy to maintain an active presence on social media.
- Choose the content optimization techniques adapted to each social media to improve your visibility depending on the platform and reach a wider audience.
- Identify the best tools to help you optimize your posts on social media.
- Recognize the different types of posts likely to attract followers, depending on the social media used
And many others. You will gradually discover how to refine your posts and ensure that they generate engagement, arouse audience interest in your brand and convert prospects into customers.
Also, this programme is suitable for anyone working in digital, beginners or experienced, and can also help any curious person looking to get to know this world.
- Corporate communications managers aspiring to increase the number of followers of their pages with posts on social media
- All professionals or beginners responsible for communication on social networks for a company or a client
- Students and recent graduates looking to acquire the skills necessary to maintain a professional social media account
- Anyone who wants to deepen their knowledge of communication on social media
That's where ChatGPT, an artificial intelligence developed by OpenAI, comes in. Able to generate texts autonomously, in response to specific questions or according to the set goal, this promising technology can help professionals improve their written communication with clients while increasing productivity, automating repetitive tasks, and increasing the efficiency of responses to customer requests.
It should also be noted that other artificial intelligences have been developed to help all professionals in carrying out their tasks and managing their relationship with customers. Certainly, we have all dealt with a chatbot at least once when we visited one or more websites. These chatbots are also artificial intelligences whose objective, from the company's point of view, is to improve the company's image vis-à-vis customers.
It is therefore with all these parameters in mind that we have developed this course, which aims to help communication, marketing, customer relations and technology professionals acquire the necessary skills to use ChatGPT effectively and improve their written communication with customers, in addition to saving time in their day-to-day work.
During this training, we will guide you in writing your commercial SMS messages so that they are more impactful. You will learn how to identify the right type of text message for a specific situation. You will also discover that sending these text messages is governed by certain rules that must be respected so as not to tarnish the company's image.
Attendees will learn how to use ChatGPT in the most effective way possible to automate repetitive tasks, write effective SMS and sales emails, improve customer relationships using chatbots, and manage customer email inquiries in a professional manner.
All in all, this training is a great opportunity for you to develop your written communication skills and discover new ways to improve your relationship with customers. You'll also improve your ability to manage customer requests via email and save time and productivity by enlisting the help of ChatGPT.
So, don't hesitate, sign up now and boost your professional career!
